ABOUT

köttur is not just another fashion brand, köttur is a Lifestyle. Looking for the special, defining streetwear in a new, sustainable way. We come from a graphic design and urban photography inspired background. What we learned in our daily lives inspires us to strive for more. The aim is to deliver sustainable, high quality and state of the art streetwear style for those who seek the special. Pleasing the eye with the concept of the golden ratio our claim is 1,618.

„[ˈkʰoehtʏr] erivated from the norse „kǫttr“ ab. köttur is an Icelandic word that means cat. With its sound similar to the French „couture“ the connection with fashion pops to mind. The nordic simplicity is mirrored in the designs and rounds up perfect the concept of köttur. 

In every aspect of life we see the 1:1.618. From plants, to paintings up to faces. Even Picasso knew the power of composition within the golden circle. Breaking common structures our aim is to give back to everyone who is into sustainable clothing. Common clothing supply chains exploit humans and nature along them. This has to stop. Therefore köttur is a way to express your way of caring about the environment around you. A way to express yourself visible for the world. Because we couldn’t find any shirts on the market, that do so, we decided to produce them ourselves. Starting with fair-trade, heavy organic cotton shirts to recycled tags that come with every order and ending with pleasing products that are kinda nerdy, when it comes to graphic design principles our goal is to change the world with just a little share.

We may look like a small, beautiful kitten at first, but with our highly passionated aims we are a fully grown cat of prey to fight for a better fashion industry.